On April 18, 2024, Sundiro Honda held its dealer conference and new model launching under the theme of "Convergence and Evolution" in Sanya, Hainan which is known as the Eastern Hawaii. Taking this opportunity, Sundiro Honda total launched 5 new models including motorcycles and electric vehicles.
Mr. Minoru Kato, Executive Officer, Chief Officer of Motorcycle & Power Products Operations and Head of Motorcycle Business Unit, Honda Motor Co., Ltd.; Mr. Atsushi Ogata, Executive Vice President of Honda Motor (China) Investment Co., Ltd, President of Honda Motorcycle（Shanghai）Co., Ltd. And Officer of Sundiro Honda were specially invited to attend the conference.
President of Sundiro Honda, Hirotomo Hirano
Sundiro Honda will further refine its strengths. While introducing new models, Sundiro Honda will also offer differentiate experience for users by enhancing after-sales service and offering a variety of moving options.
Executive Officer, Chief Officer of Motorcycle & Power Products Operations and Head of Motorcycle Business Unit, Honda Motor Co., Ltd., Minoru Kato
As the third largest market in the world for two-wheels, especially in the field of small displacement and FUN models, China still has significant potential growth.
Executive Vice President of Honda Motor (China) Investment Co., Ltd, President of Honda Motorcycle（Shanghai）Co., Ltd. and Officer of Sundiro Honda Atsushi Ogata
To quickly adapt to the changes in China’s two- wheels market, we will accelerate the introduction of models that meet users’ needs, similar to last year's LA, and strengthen the provision of added value and services recognized by Chinese users."
Sales Director of Sundiro Honda, Koji Oda
Providing products that quickly meet the needs of Generation Z users are our important mission. Sundiro Honda will cooperate together with dealers to further bring more FUN riding experiences to our users.
General Manager of Domestic Sales & Service Div., Li Yuantao
Focusing on users’ needs and habits, we aim to provide differentiated products, services, and user experiences to meet the diversified and personalized needs of users.
General Manager of Product Planning Div., Wu Changqiao
In terms of products, Sundiro Honda will focus more on speed, concentrate on creating high-quality products. Adhering to meet users' emotional needs, starting with the NS125RX launched at this event, we will introduce 17 more models in the next year.
Convergence and Evolution! The brand presenter of Sundiro Honda brings a strong lineup of new models!"
Brand Presenter, He Ni
At this new product launching, it was the first time that Sundiro Honda have its brand presenter, presenting several new models with stunning debut, once again emphasizing Sundiro Honda's direction of launching high added-value products that meet users' emotional values and brand concept of bringing a beautiful riding life experience to users.
The 3 electric vehicles that were just officially launched at the end of March once again presented in an immersive vivid simulation.
The popular model got evolved again —— The unique IP joint: NS125LA
The mysterious color of the NS125LA that had been forecasted earlier finally appeared at the event in the expectation of thousands of motorcycle enthusiasts. The new NS125LA was jointly launched by the super popular Japanese IP - Kumamon. Its classic round headlight lends a simple yet distinctive retro appearance, which, when combined with the playful and funny elements of Kumamon, adds a unique sense of joy to the otherwise serene design. Coupled with its already excellent performance configuration, it ensures a safe journey while enjoying more “FUN riding”.
Advanced, aggressive and bold that leading the new era——the NS125RX, a style that cannot be defined.
The NS125RX is featured with Honda's global sporty appearance and equipped with Honda's advanced eSP engine, I-STOP idle start-stop technology, ACG silent start. It is also HONDA’s first 125CC model to be equipped with ABS in China market. Targeted at young urban Chinese users who pursue fashion trends, enjoy sports, and looking for individuals, it offers a visually appealing, easy-to-ride, and highly functional Honda high-quality sporty scooter.
The NS125RX launched in two versions, CBS and ABS, with the official suggested retail prices being 11,999RMB for CBS version and 12,999RMB for ABS version respectively.
Here is the whole image of NS125RX, the CBS version has two colors, PEARL PROCYON BLACK, PEARL SUNBEAM WHITE; the ABS version has four colors, MAT CANDY SUNSET RED, MAT VOLCANIC ASHGRAY METALLIC, MAT AXIS GRAY METALLIC, MAT BALLISTIC BLACK METALLIC.
Chairman of Sundiro Equity Investment Co., Ltd. and Sundiro Honda, Zhao Xuhong gave the closing speech
Sundiro Honda creates a unique motorcycle culture by offering personalized products that meet emotional needs, professional service experiences and immersive vivid simulation of sales shops.
Convergence and Evolution! Wisdom, innovation & seek for change, and continuous evolution, Sundiro Honda will take the wings of dreams together with users to experience the beautiful life of two-wheels riding.
